Just an Idea
Someone could make a killing if they marketed a diet specifically to computer programmers, web developers, etc. I mean it is really hard sometimes to keep up with an excercise routine for people in the programming industry. so many impending deadlines.... all programmers find themselves, at some point, going through a few all-nighters drinking coffee and/or Mountain Dew and Doritos or Pizza for all that time.
A diet specifically targetting the IT developers sitting at a computer all day long would receive a warm welcome from that community. And it would be a nice change form the Soccer Mom or Body Builder style of marketing usually coming down the pipeline.
Addressing the issues of a programmer would not be the same as the marketing strategy for say, secretaries... the primary difference being that secrataries clock out and usually have time that could be set aside for actual dieting or excersize. Programmers are regularly strapped into a vending machine or takeout and could really use advice on good alternatives to these circumstances.
Anyways - just my 2 cents.
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